GiG Software has entered into an agreement with digital marketing and iGaming operator Jupiter Gaming to migrate several of its online casino brand names onto GiG's CoreX platform and SportX sportsbook service.
The partnership marks a more action in GiG's growth within the UK's managed online gaming market, following the recent rollout of brand-new operator brands in the jurisdiction, consisting of ITV Win.
The migration will see Jupiter Gaming shift multiple brands onto GiG's 'innovation ecosystem', designed to improve operational performance and regulatory compliance.
Under the contract, the Jersey-based organization will release GiG's CoreX platform, supported by the company's DataX and LogicX modules, alongside the SportX sportsbook.
The migration is expected to be finished later on this year, enabling the business to run its brand names on a single platform.
Stockholm-listed GiG said its SportX sportsbook will provide innovative trading, prices and risk management tools, assisting Jupiter Gaming much better control direct exposure and improve margins.
"GiG's tested delivery in the UK, integrated with the depth of its CoreX product and SportX sportsbook, made a migration to the platform a clear strategic action for Jupiter Gaming," said James Lowrey, Chief People Officer representing Jupiter Gaming.
"We look forward to leveraging GiG's technology to even more strengthen Jupiter's position in the market."
The contract reflects Jupiter Gaming's choice to bring its brand names onto a single innovation platform that can support future growth while meeting the UK's strict regulative requirements. The UK is among the world's most competitive and securely regulated iGaming markets, as seen by relocations as recent as today.
Culture Secretary Lisa Nandy validated that operators unlicensed in the UK will likely be barred from sponsoring British sports clubs. Other recent examples of the UK tightening its guideline consist of the formation of the Illegal Gambling Taskforce as well as tax boosts late in 2015 which were announced in the Autumn Budget.