SBC Summit Malta 2025 will position the future of sports wagering at the heart of its program with the launch of the Next-Gen Sports Betting track, a positive series of sessions checking out the innovations, gamer behaviours, and item strategies fuelling the next stage of market growth.
Taking place on Thursday, 12 June at the InterContinental Hotel in St Julian's, the track will feature five expert-led sessions covering AI combination, the emerging esports wagering market, and the future of in-play betting throughout multiple sports.
Rasmus Sojmark, Founder and CEO of SBC, stated: "Sports betting is being redefined in real time-by new technologies, new user routines, and new material formats. This track provides a direct line into the innovations and strategic shifts betting experts require to comprehend to stay competitive in a significantly fragmented market."
The track will open with a session exploring how traditional sports betting operators are embracing new technologies to draw in the next generation of bettors. What's Next for Sports Betting? will unite Billy Cook (iGaming Consultant), Simon Flynn (Sports Betting Consultant), Nika Gigashvili (Managing Director/ Partner, SMH), and Nick Laconico (CEO, Megabet Plus) to take a look at how real-time betting, AI-powered insights, and emerging player patterns are changing the industry to fulfill needs for faster, more interactive, and personalised betting experiences.
The panel Football - Is In-Play Betting Slipping Away? will analyze the future of in-play betting, long considered a cornerstone of the sports betting experience. As audiences shift from enjoying complete matches to consuming highlights and short-form content on platforms such as TikTok, how will the industry adapt? Mkhitar Kafyan (Product Marketing Manager, Totogaming), Owen Ordway (Head of Sports, Rooster), and Russell Yershon (CEO, Connecting Brands) will check out how changing seeing practices are impacting live engagement and what operators can do to keep pace with developing fan behaviour.
The session Modularisation of Sportsbook Platforms - The Future of Flexibility & Speed will take a look at how breaking up sportsbook systems into flexible parts is assisting operators move much faster and remain competitive. Kurt Carabott (Product Consultant), Sam Goodall (Senior Account Manager, Square in the Air), Denis Romanovskiy (Deputy CTO, SOFTSWISS), and Simon Westbury (Sportsbetting Expert) will check out how modular architecture supports quicker product rollouts, greater control, and much better versatility to market changes.
The track likewise includes two practical workshops developed to assist delegates enhance their betting understanding. Why Betting on Esports Isn't Dead. It's Just Beginning will see Christoffer Andersson (COO, 500. gambling establishment) and Simon Westbury (Sportsbetting Expert) lead a hands-on session on how esports is changing the betting landscape. Meanwhile, the Exclusive Sports Trading Academy, Enhance Your Betting and Modelling Skills, hosted by Jonathan Smith (Founder, Sportsbook Training Services & Sportsbook Models), will cover the basics of how chances are set, why they alter, how to handle betting budget plans, and what new patterns are shaping the market.
The larger SBC Summit Malta 2025 program likewise features the Europe: Regulation & Compliance track, attending to cross-border licensing hurdles and regulatory harmonisation, and Casino Evolution, where market leaders will spotlight breakthrough gaming technologies reshaping gamer experiences.
Secure your area at SBC Summit Malta with our discounted 'Group Pass'. For groups of 3 or more, you can access to three days of networking, exhibit, and conference material for the cost of EUR400 (a discount of EUR200 off a Complete Event Pass).