World's biggest privately-owned retail bookmaker moves into US market in collaboration with Elite Casino Resorts in Iowa.
LAS VEGAS, July 17, 2019/ PRNewswire/ - Betfred, the world's largest privately-owned retail book maker, and premier video gaming and resort location operator, Elite Casino Resorts have performed an innovation and operations contract for Sports Wagering for their Iowa customers.
Subject to regulatory approval Betfred will be offering Elite Casino Resort customers on property, online and mobile betting with a complete suite of managed items that includes BI/Analytics, Anti-Fraud, Trading, Compliance/GDPR, Customer Support, Payments and Marketing, in addition to managed trading operations support. On July 11, 2019, the Iowa Racing and Gaming Commission authorized Betfred Sports Iowa, LLC as an Out of State Vendor for Grand Falls Casino Resort, LLC.
With over 50 years of market leading experience in the sports betting industry, as reflected in the over 1,600 retailers in the UK, Betfred seeks to bring a best in class sports wagering experience to the customers of Grand Falls Casino & Golf Resort in Larchwood, IA. Said Dan Kehl, CEO of Elite Casino Resorts, "We are thrilled to provide our visitors another first-rate item. With Betfred, Grand Falls Casino and Resort will be the very best place in Iowa for sports wagering at our casino and on a safe and safe and secure platform."
Fred Done, Chief Executive and co-founder of Betfred stated, "I'm thrilled to partner with Elite Casino Resorts in Iowaand we look forward to working with our brand-new partners and sharing our joint expertise in what is a really amazing opportunity and market for Betfred."
Betfred has actually partnered with SCCG Management in Las Vegas, led by its Principal Partner, Stephen Crystal, to represent the business in the US Native American and Non-Tribal video gaming market advancement. SCCG is an internationally appreciated management consultancy concentrated on international sports betting, esports and the casino home entertainment industries.
ABOUT ELITE CASINO RESORTS
Elite Casino Resorts presently owns and operates 3 premier gaming and resort destinations in Iowa. The Kehl Family of Dubuque, IA, bulk owners of Elite Casino Resorts, have actually been leaders in Iowa video gaming, granted the first riverboat gaming operator's license in Iowa on April 1, 1990 for the Dubuque Casino Belle, the very first American-flagged vessel to offer gambling cruises in the United States.
ABOUT BETFRED
The business was founded by brothers Fred and Peter Done who began with simply one store in Salford in 1967. Back then Betfred distinguished itself by providing excellent client value and exceptional service and those concepts are still at the heart of the organization now. Operating across numerous gaming channels consisting of 1600 stores, Online & Mobile, places the company as a leading gaming technology vendor. Built over years of experience supplying industry leading in-person and digital betting services, Betfred is poised for an expansion into the American market through SCCG Management. Headquartered in Warrington in the UK. Betfred have an extensive sponsorship portfolio including the World Snooker Championship, in golf the British Masters, World Matchplay Darts, Rugby League's Super League and Betfred is the Official Bookmaker of Royal Ascot.
ABOUT SCCG
SCCG concentrates on the financial investment in and development of around the world brands, governmental and regulative management support, intellectual home, and strategic service advancement within international land-based casinos, sports betting, internet gambling, gaming, esports and entertainment markets.