Piers Morgan poked enjoyable at his rocky relationship with previous Tottenham chairman Lord Alan Sugar in a brand-new marketing campaign designed to raise awareness for prostate cancer screening.
The renowned Arsenal fan has been involved in a number of public spats with his North London derby rival, most recently taking objective at The Apprentice star's age on his birthday in March.
But Morgan was content to play their questionable social networks relationship for laughs in aid of an excellent cause, with the broadcaster taking part in Paddy Power's newest campaign in help of Prostate Cancer UK.
In the quick clip, Morgan can be seen exchanging fictitious messages with Sugar, who appears to have actually 'sent' him a message reading: 'You'll still bottle the league'.
On the heels of Arsenal's 4-1 knocking of Spurs at the Emirates earlier this season, Morgan appropriately reacted: 'North London is red'.
Morgan was then tracked en route to a prostate screening appointment, at his questionable best as he spat out sausage rolls when he discovered they were vegan, and handing out copies of his book 'Woke Is Dead' in a medical professional's waiting space.
No need for a finger up the bottom - a basic PSA blood test is all you need to look for the early signs of Prostate Cancer.
Not all pricks are excruciating, @piersmorgan.
Check your danger here: https://t.co/xhoX9KyZZn
18+|GambleAware|@ProstateUK pic.twitter.com/o8is0u5pEm
- Paddy Power (@paddypower) December 17, 2025
Piers Morgan poked enjoyable at his combative relationship with Tottenham fan Lord Alan Sugar in a brand-new advert
The broadcaster features in the campaign to raise awareness about the ease with which guys can be evaluated for the early indications of prostate cancer - to humorous effect
The advert then showed Morgan being surprised by the ease with which prostate-specific antigen (PSA) blood test can be conducted, after at first anticipating 'a finger up the bottom'.
A PSA blood test is rather utilized to examine for early symptoms of prostate cancer, and other conditions such as enlarged prostate or infection, by determining a protein made by the prostate gland.
In a quote to prompt more men to inspect their risks with simple early detection tests, the advert stresses that 'it's simply a blood test' - before cheekily informing Morgan that 'not all pricks are intolerable'.
Paddy Power has a long-running relationship with Prostate Cancer UK, and has mostly utilized the platform of the World Darts Championship - which the bookmakers sponsor - to additional assistance the cause.
At the start of this month, the business revealed that they would be distributing 10,000 dartboards to fans who contribute to Prostate Cancer UK through the Darts of Destiny JustGiving page.
Lord Alan SugarTottenham HotspurPiers Morgan